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Proceedings
ITAA 2012 Annual Conference
Honolulu, Hawai`i
November 14-17, 2012
Consumer Behavior Track
Asperin, Amelia Adora and Lee, Jaeha. Exploring Student and Alumni Purchase Behavior of
University-Licensed Merchandise
Bakkar, Romnia and Rabolt, Nancy J. Complexity, Prior Experience, and Consumer Acceptance of
Mass Customization of Online Apparel Shopping
Bhaduri, Gargi and Ha-Brookshire, Jung E. Fraud or Misleading: What to Distrust?
Chang, Hyo Jung (Julie), Son, Junghwa, and Yurchisin, Jennifer. The Impact of Retail Therapy on
Apparel Consumers’ Post-Purchase Emotions
Chen-Yu, Jessie and Cho, Siwon. Brand Purchase Intent in Online Apparel Shopping: An
examination of Brand Experience, Image Self-Congruity, Brand Affect, and Brand Trust
Cho, Siwon and Workman, Jane E. Influences of Gender, Need for Affect, and Tolerance for Risk-taking
on Frequency of Use of Information Sources
Cho, Sunmyoung and Koh, Ae-Ran. Women’s Workout Clothes and Market Segments Based on
Workout Motivation
Davis, Lizhu. Effects of Shopping Orientation on Consumer Shopping Value: An Exploratory
Study
Emadi, Mona and Ha-Brookshire, Jung. Exploring the Effect of Fear Appeals on U.S. Consumers in
the Textile and Apparel Marketplace
Giovannini, Sarah and Xu, Yingjiao. The Influence of Brand Consciousness on Young
Consumers’ Self versus Social Consumption for Luxury Fashion Products
Gitimu, Priscilla N., Workman, Jane E., and Robinson , Joyce R. Garment Quality Evaluation:
Influence of Fashion Leadership, Fashion Involvement and Gender
Ha-Brookshire, Jung and Norum, Pamela. Bamboozled or Dog Fur? Consumers’ Physiological
Reactions to Mislabeled Fibers
Hong, Heesook, Kim, Hye-Shin, and Lennon, Sharron J. Negative Perceptions of Review Quality
versus Usefulness of Online Reviews
Inouye, Stephanie, Chi, Ting and Bradley, Linda Arthur. Consumer Perceived Values of Traditional
Hawaiian dress: The Effects of Socio-Demographic Factors
Kang, Keang Young, Johnson, Kim K. P., and Kim, Hye-Young. Parents as Buyers of Characterized
Children Fashion Products: An Exploratory Study
Object Description
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| Title | Page 1 |
| Transcription | Proceedings ITAA 2012 Annual Conference Honolulu, Hawai`i November 14-17, 2012 Consumer Behavior Track Asperin, Amelia Adora and Lee, Jaeha. Exploring Student and Alumni Purchase Behavior of University-Licensed Merchandise Bakkar, Romnia and Rabolt, Nancy J. Complexity, Prior Experience, and Consumer Acceptance of Mass Customization of Online Apparel Shopping Bhaduri, Gargi and Ha-Brookshire, Jung E. Fraud or Misleading: What to Distrust? Chang, Hyo Jung (Julie), Son, Junghwa, and Yurchisin, Jennifer. The Impact of Retail Therapy on Apparel Consumers’ Post-Purchase Emotions Chen-Yu, Jessie and Cho, Siwon. Brand Purchase Intent in Online Apparel Shopping: An examination of Brand Experience, Image Self-Congruity, Brand Affect, and Brand Trust Cho, Siwon and Workman, Jane E. Influences of Gender, Need for Affect, and Tolerance for Risk-taking on Frequency of Use of Information Sources Cho, Sunmyoung and Koh, Ae-Ran. Women’s Workout Clothes and Market Segments Based on Workout Motivation Davis, Lizhu. Effects of Shopping Orientation on Consumer Shopping Value: An Exploratory Study Emadi, Mona and Ha-Brookshire, Jung. Exploring the Effect of Fear Appeals on U.S. Consumers in the Textile and Apparel Marketplace Giovannini, Sarah and Xu, Yingjiao. The Influence of Brand Consciousness on Young Consumers’ Self versus Social Consumption for Luxury Fashion Products Gitimu, Priscilla N., Workman, Jane E., and Robinson , Joyce R. Garment Quality Evaluation: Influence of Fashion Leadership, Fashion Involvement and Gender Ha-Brookshire, Jung and Norum, Pamela. Bamboozled or Dog Fur? Consumers’ Physiological Reactions to Mislabeled Fibers Hong, Heesook, Kim, Hye-Shin, and Lennon, Sharron J. Negative Perceptions of Review Quality versus Usefulness of Online Reviews Inouye, Stephanie, Chi, Ting and Bradley, Linda Arthur. Consumer Perceived Values of Traditional Hawaiian dress: The Effects of Socio-Demographic Factors Kang, Keang Young, Johnson, Kim K. P., and Kim, Hye-Young. Parents as Buyers of Characterized Children Fashion Products: An Exploratory Study |
