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Proceedings
ITAA 2012 Annual Conference
Honolulu, Hawai`i
November 14-17, 2012
Merchandising/Marketing/Retailing I. Management Track
Bahng, Youngjin and Kincade, Doris H. The Relationships among Success of Assortment Planning,
Firm Performance, and Retail Environment
Choo, Ho Jung, Yoon, Namhee, Moon, Heekang, Kim, Hyunsook, and Lee, Hakyung. The Role of Use
Satisfaction on Repurchase Intention
Im, Hyunjoo and Ha, Young. Enablers and Inhibitors of Mobile Coupon Usage Intention: Empirical
Testing of a Conceptual Model for Permission-based Marketing
Kang, Ju-Young M. and Johnson, Kim K. P. M-Consumer Segmentation : M-Communication, M-Distribution,
and M-Accessibility
Lennon, Sharron J. Using Google Sites to Encourage Active Learning: An Alternative to a Written
Report
Niehm, Linda S., Frazier, Barbara, Stoel, Leslie, and Son, Jihyeong. Doing the Right Thing: The Role
of Community Norms in Rural Consumers’ Perceptions of Local Retailers
Object Description
| Title | ITAA Proceedings 2012 Merchandising Management Retailing |
| Papers | The Relationships among Success of Assortment Planning, Firm Performance, and Retail Environment; The Role of Use Satisfaction on Repurchase Intention; Enablers and inhibitors of mobile coupon usage intention: Empirical testing of a conceptual model for permission-based marketing; M-Consumer Segmentation : M-Communication, M-Distribution, and M-Accessibility; Using Google Sites to Encourage Active Learning: An Alternative to a Written Report; Doing the Right Thing: The Role of Community Norms in Rural Consumers� Perceptions of Local Retailers |
| Authors |
Bahng, Youngjin Choo, Ho Jung Frazier, Barbara Ha, Young Im, Hyunjoo Johnson, Kim K. P Kang, Ju-Young M Kim, Hyunsook Kincade, Doris H. Lee, Hakyung Lennon, Sharron J. Moon, Heekang Niehm, Linda S. Son, Jihyeong Stoel, Leslie Yoon, Namhee |
| Corporate Author | International Textile and Apparel Association |
| Date | 2012 |
| Type [DCMIType] | text |
| Type [IMT] | |
| Collection | International Textile and Apparel Association Records, 1944-[ongoing]; http://www.lib.iastate.edu/spcl/manuscripts/MS342.pdf |
| Location | Iowa State University Library Special Collections: http://www.lib.iastate.edu/spcl/index.html ; International Textile and Apparel Association: http://www.itaaonline.org/ |
| Call Number | MS 0342 |
| Format-Extent | PDF from Word doc; 13 pp |
| Identifier | 0342-ITAA-Proceedings.2012.Merchandising_Management_Retailing |
| Rights | U.S. and international copyright laws protect this digital image. Commercial use or distribution of the image is not permitted without prior permission of the copyright holder. For permission to use this content, please contact the International Textile and Apparel Association at info@itaaonline.org or executivedirector@itaaonline.org. |
| Format | |
| File Size | 767746 Bytes |
Description
| Title | Page 1 |
| Transcription | Proceedings ITAA 2012 Annual Conference Honolulu, Hawai`i November 14-17, 2012 Merchandising/Marketing/Retailing I. Management Track Bahng, Youngjin and Kincade, Doris H. The Relationships among Success of Assortment Planning, Firm Performance, and Retail Environment Choo, Ho Jung, Yoon, Namhee, Moon, Heekang, Kim, Hyunsook, and Lee, Hakyung. The Role of Use Satisfaction on Repurchase Intention Im, Hyunjoo and Ha, Young. Enablers and Inhibitors of Mobile Coupon Usage Intention: Empirical Testing of a Conceptual Model for Permission-based Marketing Kang, Ju-Young M. and Johnson, Kim K. P. M-Consumer Segmentation : M-Communication, M-Distribution, and M-Accessibility Lennon, Sharron J. Using Google Sites to Encourage Active Learning: An Alternative to a Written Report Niehm, Linda S., Frazier, Barbara, Stoel, Leslie, and Son, Jihyeong. Doing the Right Thing: The Role of Community Norms in Rural Consumers’ Perceptions of Local Retailers |