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Proceedings ITAA 2012 Annual Conference Honolulu, Hawai`i November 14-17, 2012 Merchandising/Marketing/Retailing II. Visual and Promotion Track Huang, Ran, Kim, HaeJung, and Kim, JiYoung. Relational Social Capital in the Virtual Network of QQ China: Transforming into Consumer Virtual Engagements and Purchase Intentions Kang, Ju-Young M. How Does Social Commerce Work for Apparel Shopping?: Apparel Social e- Shopping with Social Network Storefronts Kim, Jiyeon. Is Virtual Reality Retailing on the Way? --A Scoop from Second Life® Lee, Hyun-Hwa and Moon, Heekang. Perceived Risk of Online Apparel Mass Customization: Scale Development and Validation Lee, Jaeha and Asperin, Amelia Adora. Innovative Branding: The University Tartan Magie, Anna A., Young, Deborah D., and Dragoo, Sheri L. Is Service Learning Really Twice as Nice Mull, Ian, Wyss, Jamie, Moon, Eunjung, and Lee, Seung-Eun. Using 3D Avatars as Online Sales People: The Effect of Avatar Type on Credibility, Homophily, Attractiveness, and Intention to Interact Pookulangara, Sanjukta. Influence of Demographics on Channel-Migration: A MIMIC Modeling Approach Pookulangara, Sanjukta and Xiao, Ge. Social Network Adoption: Influence of Cultural Dimensions Using Adapted Theory of Reasoned Action Song, Sarah and Kim, Minjeong. Building Brand Equity for Unfamiliar Asian Companies Tong, Xiao and Su, Jin. Exploring the Personality of Sportswear Brands Tung, Tracie and Burns, Leslie Davis. Content Analysis of Tablet Apparel Catalogs Wang, Baolu and Jiang, Lei. The Influence of Text Logo of Women’s Fashion Brand on Consumer Perception Yang, Kiseol and Tasi, Yi-Ling. Benefits and Values in Forming Mobile Shopping Satisfaction Yu, Ui-Jeen and Damhorst, Mary Lynn. Investigating the Effects of Perceived Usefulness and Perceived Enjoyment of Virtual Product Experience on Multi-dimensional Product Performance Risk--Visual, Tactile, and Trial risks--in an Online Apparel Shopping Context
Object Description
Description
Title | Page 1 |
Collection | International Textile and Apparel Association Records, 1944-[ongoing];http://findingaids.lib.iastate.edu/spcl/manuscripts/MS342.pdf |
Transcription | Proceedings ITAA 2012 Annual Conference Honolulu, Hawai`i November 14-17, 2012 Merchandising/Marketing/Retailing II. Visual and Promotion Track Huang, Ran, Kim, HaeJung, and Kim, JiYoung. Relational Social Capital in the Virtual Network of QQ China: Transforming into Consumer Virtual Engagements and Purchase Intentions Kang, Ju-Young M. How Does Social Commerce Work for Apparel Shopping?: Apparel Social e- Shopping with Social Network Storefronts Kim, Jiyeon. Is Virtual Reality Retailing on the Way? --A Scoop from Second Life® Lee, Hyun-Hwa and Moon, Heekang. Perceived Risk of Online Apparel Mass Customization: Scale Development and Validation Lee, Jaeha and Asperin, Amelia Adora. Innovative Branding: The University Tartan Magie, Anna A., Young, Deborah D., and Dragoo, Sheri L. Is Service Learning Really Twice as Nice Mull, Ian, Wyss, Jamie, Moon, Eunjung, and Lee, Seung-Eun. Using 3D Avatars as Online Sales People: The Effect of Avatar Type on Credibility, Homophily, Attractiveness, and Intention to Interact Pookulangara, Sanjukta. Influence of Demographics on Channel-Migration: A MIMIC Modeling Approach Pookulangara, Sanjukta and Xiao, Ge. Social Network Adoption: Influence of Cultural Dimensions Using Adapted Theory of Reasoned Action Song, Sarah and Kim, Minjeong. Building Brand Equity for Unfamiliar Asian Companies Tong, Xiao and Su, Jin. Exploring the Personality of Sportswear Brands Tung, Tracie and Burns, Leslie Davis. Content Analysis of Tablet Apparel Catalogs Wang, Baolu and Jiang, Lei. The Influence of Text Logo of Women’s Fashion Brand on Consumer Perception Yang, Kiseol and Tasi, Yi-Ling. Benefits and Values in Forming Mobile Shopping Satisfaction Yu, Ui-Jeen and Damhorst, Mary Lynn. Investigating the Effects of Perceived Usefulness and Perceived Enjoyment of Virtual Product Experience on Multi-dimensional Product Performance Risk--Visual, Tactile, and Trial risks--in an Online Apparel Shopping Context |