ITAA Proceedings 2012 Merchandising Management Visual Promotion

              Proceedings
ITAA 2012 Annual Conference
Honolulu, Hawai`i
November 14-17, 2012
Merchandising/Marketing/Retailing II. Visual and Promotion Track
Huang, Ran, Kim, HaeJung, and Kim, JiYoung. Relational Social Capital in the Virtual Network of
QQ China: Transforming into Consumer Virtual Engagements and Purchase Intentions
Kang, Ju-Young M. How Does Social Commerce Work for Apparel Shopping?: Apparel Social e-
Shopping with Social Network Storefronts
Kim, Jiyeon. Is Virtual Reality Retailing on the Way? --A Scoop from Second Life®
Lee, Hyun-Hwa and Moon, Heekang. Perceived Risk of Online Apparel Mass Customization: Scale
Development and Validation
Lee, Jaeha and Asperin, Amelia Adora. Innovative Branding: The University Tartan
Magie, Anna A., Young, Deborah D., and Dragoo, Sheri L. Is Service Learning Really Twice as Nice
Mull, Ian, Wyss, Jamie, Moon, Eunjung, and Lee, Seung-Eun. Using 3D Avatars as Online Sales
People: The Effect of Avatar Type on Credibility, Homophily, Attractiveness, and Intention to
Interact
Pookulangara, Sanjukta. Influence of Demographics on Channel-Migration: A MIMIC Modeling
Approach
Pookulangara, Sanjukta and Xiao, Ge. Social Network Adoption: Influence of Cultural Dimensions
Using Adapted Theory of Reasoned Action
Song, Sarah and Kim, Minjeong. Building Brand Equity for Unfamiliar Asian Companies
Tong, Xiao and Su, Jin. Exploring the Personality of Sportswear Brands
Tung, Tracie and Burns, Leslie Davis. Content Analysis of Tablet Apparel Catalogs
Wang, Baolu and Jiang, Lei. The Influence of Text Logo of Women’s Fashion Brand on Consumer
Perception
Yang, Kiseol and Tasi, Yi-Ling. Benefits and Values in Forming Mobile Shopping Satisfaction
Yu, Ui-Jeen and Damhorst, Mary Lynn. Investigating the Effects of Perceived Usefulness and
Perceived Enjoyment of Virtual Product Experience on Multi-dimensional Product Performance
Risk--Visual, Tactile, and Trial risks--in an Online Apparel Shopping Context