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Proceedings
ITAA 2011 Annual Conference
Philadelphia, Pennsylvania
November 2 – 5, 2011
Culture Track
Chang, L.F. (2011). An Intangible Cultural Heritage – Nanjing Yunjin
Chen, W.-C. & Fiore, A.M. (2011). How Cultural Values Affect Consumers’ Acceptance of Pop-up Retail by Taiwanese Consumers
Jin, B. & Bennur, S. (2011). Does the Importance of Apparel Product Attributes Differ by Country? Testing Kano’s Theory in Four Countries
Lee, S.-H. & Workman, J.E. (2011). Korean and American Fashion Consumers and Self-Monitoring: A Cross-Cultural Comparison
Legette=Traylor, D. & Kincade, D.H. (2011). Understanding Consumer Behavior for Select Ethnic Markets through Mixed Methods Research
Song, S. & Mullet, K. (2011). Designers from United States, Taiwan and South Korea: Implication of Cross-cultural Differences in Design Elements
Yang, M. & Rudd, N. A. (2011). Specific Determinants of Beauty and Fashion Product Advertisements in Korea and the U.S.: Content Analysis
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| Title | Page 1 |
| Transcription | Proceedings ITAA 2011 Annual Conference Philadelphia, Pennsylvania November 2 – 5, 2011 Culture Track Chang, L.F. (2011). An Intangible Cultural Heritage – Nanjing Yunjin Chen, W.-C. & Fiore, A.M. (2011). How Cultural Values Affect Consumers’ Acceptance of Pop-up Retail by Taiwanese Consumers Jin, B. & Bennur, S. (2011). Does the Importance of Apparel Product Attributes Differ by Country? Testing Kano’s Theory in Four Countries Lee, S.-H. & Workman, J.E. (2011). Korean and American Fashion Consumers and Self-Monitoring: A Cross-Cultural Comparison Legette=Traylor, D. & Kincade, D.H. (2011). Understanding Consumer Behavior for Select Ethnic Markets through Mixed Methods Research Song, S. & Mullet, K. (2011). Designers from United States, Taiwan and South Korea: Implication of Cross-cultural Differences in Design Elements Yang, M. & Rudd, N. A. (2011). Specific Determinants of Beauty and Fashion Product Advertisements in Korea and the U.S.: Content Analysis |