Page 1 |
Previous | 1 of 64 | Next |
|
|
small (250x250 max)
medium (500x500 max)
Large
Extra Large
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
|
Proceedings ITAA 2011 Annual Conference Philadelphia, Pennsylvania November 2 – 5, 2011 Merchandising Management and Visual Promotion Track Adomaitis, A.D. (2011). A Sign of the Times: Experiential Learning Managed by Industry Retailers Bennur, S. & Jin, B. (2011). The Mediating Role of Brand Trust and Affect in Brand Loyalty Formation: A Cross-Cultural Examination of U.S. and India Byun, S.-E., Kim, H., & Duffey, M.A. (2011). A Multi-course Collaborative Project within a Global Context: Multi-dimensional Learning Outcomes for Merchandising and Interior Design Majors Chang, J.Y. & Kwon, W.-S. (2011). The Influence of Brand Personality Incongruence and Perceived Brand Fit on e-Store Patronage Intention for Multichannel Apparel Retailers Chang, J.Y. & Kwon, W.-S. (2011). The Influence of Self-Image Congruence and Perceived Self Fit on Apparel e-Store Patronage Intention Chattaraman, V., Kwon, W.-S., & Gilbert, J. (2011). Visual Presence of Virtual Agent Personas: Impact on Older Users’ Experience in E-tail Sites Cho, E. & Fiore, A.M. (2011). Testing an Expanded Consumer-Based Brand Equity Model in Korea: Addition of the Lovemark Concept Cole, L.L. & Kim, J. (2011). The Effects of Visual and Written Fit Information on Plus-Size Women’s Perceived Fit Risk in Internet Apparel Shopping Fiore, A.M., Niehm, L., Hurst, J., Son, J., & Sadachar, A. (2011). Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success Gibson, F.Y. & Frasier, P.Y. (2011). Teaching Students the Impact of Visual Merchandising on the Retailer’s Bottom Line Hong, H., Seock, Y.-K. (2011). Motives for Reading Online Consumer Product Reviews and Online Shopping: Use of Reviews, Product Involvement, Purchase Behavior and Satisfaction Im, H. & Ha, Y. (2011). Effects of Vividness and Involvement on Engagement: Moderating Effect of Gender
Object Description
Description
Title | Page 1 |
Collection | International Textile and Apparel Association Records, 1944-[ongoing];http://findingaids.lib.iastate.edu/spcl/manuscripts/MS342.pdf |
Transcription | Proceedings ITAA 2011 Annual Conference Philadelphia, Pennsylvania November 2 – 5, 2011 Merchandising Management and Visual Promotion Track Adomaitis, A.D. (2011). A Sign of the Times: Experiential Learning Managed by Industry Retailers Bennur, S. & Jin, B. (2011). The Mediating Role of Brand Trust and Affect in Brand Loyalty Formation: A Cross-Cultural Examination of U.S. and India Byun, S.-E., Kim, H., & Duffey, M.A. (2011). A Multi-course Collaborative Project within a Global Context: Multi-dimensional Learning Outcomes for Merchandising and Interior Design Majors Chang, J.Y. & Kwon, W.-S. (2011). The Influence of Brand Personality Incongruence and Perceived Brand Fit on e-Store Patronage Intention for Multichannel Apparel Retailers Chang, J.Y. & Kwon, W.-S. (2011). The Influence of Self-Image Congruence and Perceived Self Fit on Apparel e-Store Patronage Intention Chattaraman, V., Kwon, W.-S., & Gilbert, J. (2011). Visual Presence of Virtual Agent Personas: Impact on Older Users’ Experience in E-tail Sites Cho, E. & Fiore, A.M. (2011). Testing an Expanded Consumer-Based Brand Equity Model in Korea: Addition of the Lovemark Concept Cole, L.L. & Kim, J. (2011). The Effects of Visual and Written Fit Information on Plus-Size Women’s Perceived Fit Risk in Internet Apparel Shopping Fiore, A.M., Niehm, L., Hurst, J., Son, J., & Sadachar, A. (2011). Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success Gibson, F.Y. & Frasier, P.Y. (2011). Teaching Students the Impact of Visual Merchandising on the Retailer’s Bottom Line Hong, H., Seock, Y.-K. (2011). Motives for Reading Online Consumer Product Reviews and Online Shopping: Use of Reviews, Product Involvement, Purchase Behavior and Satisfaction Im, H. & Ha, Y. (2011). Effects of Vividness and Involvement on Engagement: Moderating Effect of Gender |