ITAA Proceedings 2011 Merchandising Management Visual Promotion

              Proceedings
ITAA 2011 Annual Conference
Philadelphia, Pennsylvania
November 2 – 5, 2011
Merchandising Management and Visual Promotion Track
Adomaitis, A.D. (2011). A Sign of the Times: Experiential Learning Managed by Industry
Retailers
Bennur, S. & Jin, B. (2011). The Mediating Role of Brand Trust and Affect in Brand
Loyalty Formation: A Cross-Cultural Examination of U.S. and India
Byun, S.-E., Kim, H., & Duffey, M.A. (2011). A Multi-course Collaborative Project within a
Global Context: Multi-dimensional Learning Outcomes for Merchandising and Interior
Design Majors
Chang, J.Y. & Kwon, W.-S. (2011). The Influence of Brand Personality Incongruence and
Perceived Brand Fit on e-Store Patronage Intention for Multichannel Apparel Retailers
Chang, J.Y. & Kwon, W.-S. (2011). The Influence of Self-Image Congruence and Perceived
Self Fit on Apparel e-Store Patronage Intention
Chattaraman, V., Kwon, W.-S., & Gilbert, J. (2011). Visual Presence of Virtual Agent
Personas: Impact on Older Users’ Experience in E-tail Sites
Cho, E. & Fiore, A.M. (2011). Testing an Expanded Consumer-Based Brand Equity Model
in Korea: Addition of the Lovemark Concept
Cole, L.L. & Kim, J. (2011). The Effects of Visual and Written Fit Information on Plus-Size
Women’s Perceived Fit Risk in Internet Apparel Shopping
Fiore, A.M., Niehm, L., Hurst, J., Son, J., & Sadachar, A. (2011). Entrepreneurial Marketing
Strategies, Brand Distinctiveness, and Small Business Success
Gibson, F.Y. & Frasier, P.Y. (2011). Teaching Students the Impact of Visual Merchandising
on the Retailer’s Bottom Line
Hong, H., Seock, Y.-K. (2011). Motives for Reading Online Consumer Product Reviews and
Online Shopping: Use of Reviews, Product Involvement, Purchase Behavior and
Satisfaction
Im, H. & Ha, Y. (2011). Effects of Vividness and Involvement on Engagement: Moderating
Effect of Gender