ITAA Proceedings 2011 Merchandising Management Retailing

              Proceedings
ITAA 2011 Annual Conference
Philadelphia, Pennsylvania
November 2 – 5, 2011
Merchandising Management/Retailing Track
Bahng, Y. & Kincade, D.H. (2011). Surviving Fast Fashion – A Qualitative Study in South
Korea
Baucum, N., Watchravesringkan, K., & Machado, T. (2011). The Influence of Consumers’
Price Perception on Ongoing Search and Shopping Behavior: A Multichannel Retailing
Perspective
Chang, H.-J., Cho, H.J., Frank, P., & Jin, B. (2011). Is Game Theory Applicable in Apparel
and Retail Research? Yes!
Chen, W.-Ch. & Fiore, A.M. (2011). The Effect of Individual Difference on Acceptance of
Pop-Up Retail by Taiwanese Consumers
Cho, S., Watchravesringkan, K., & Hodges, N. (2011). An Empirical Investigation of the
Potential for Adoption of Self-service Technology in the Apparel Retail Setting
Evans, K. & Kim, H.J. (2011). Experience the Fashion-brand: Impacts of Experience
Dimensions and Experience Types on Brand Resonance
Frank, P.M. & Watchravesringkan, K.(2011). Consumer Decision-Making Styles: An
Exploration of Antecedents and Consequences
Frazier, B., Niehm, L., & Stoel, L.(2011). Community Resiliency Module: Connecting
Learners with Rural Entrepreneurship Opportunities
Gupta, M. & Watchravesringkan, K. (2011). A Structural Analysis of Shopping Mall
Repatronage Influences
Ha, S. & Stoel, L. (2011). Loyalty Programs that Matter to Customers: The Role of
Distinctiveness, Relevance and Identity Salience
Jakubauskas, M.L., Tan, H.-S., Niehm, L.S., & Fiore, A.M. (2011). Marketing Strategies of
Successful Rural Iowa Retail Businesses
Kim, H.-Y., Johnson, K.K.P., Kang, J.-Y.M., Cody, C., & Lee, J.Y. (2011). Latino Retail
Entrepreneurship in Minnesota: A Delphi Method Approach