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© 2008, International Textile and Apparel Association, Inc. ALL RIGHTS RESERVED
ITAA Proceedings, #65 – www.itaaonline.org
2008 Proceedings Shaumburg, Illinois
2008 ITAA Proceedings #65
Annual Meeting, Shaumburg, Illinois
November 5-8, 2008
Consumer Behavior Track
Adomaitis, A. D. and Kwak, L E. (2008). Hispanic Opinin Leaders: Young, Acculturated, and
Educated
Atkins, K. & Kim, Y., (2008). The smart shopping construct: Scale development and validation
Braaten, A. & Manikowske, L., (2008). Digital Gen Y Perceptions of Multi‐channel Shopping.
Cho, H. & Fiorito, S. (2008). Consumer Participation and Perceptions of Apparel Co‐Design
Websites.
Cho, S. & Jessie, C., (2008). Antecedences of Consumer Satisfaction/Dissatisfaction with
Salesperson’s Performance: A Comparison between the Elderly and Adolescents.
Cho, E. & Niehm, L., (2008). Young consumers’ casual apparel shopping behavior across
multiple retail channels.
Connell, K. & Sontag, M., (2008). Identifying Environmentally Conscious Apparel Acquisition
Behaviors among Eco‐Conscious Consumers.
Hsu, H. & Burns, L., (2008). National Cultural and Clothing Values: A Cross‐national Study of
Taiwan and United States Consumers.
Jeong, S‐W., Fiore, A., Niehm, L. & Lorenz, F., (2008). The Role of Experiential Value from
Product Presentation on Consumer Responses towards an Apparel Website
Kang, J. & Park, H., (2008). Shopping motivations related to fashion leadership
Kim, H., Fiore, A., Niehm, L. & Jeong, M., (2008). Consumer innovativeness and behavioral
intentions towards pop‐up retail.
Kim, M. & Burns, L., (2008). Consumer Perceptions of Apparel Products in Internet Shopping.
