ITAA Proceedings 2009 Consumer Behavior

              2009 ITAA Proceedings #66
Annual Meeting, Bellevue, Washington
October 28-31, 2009
Consumer Behavior Track
Ahn, S., Kim, H., & Forney, J., (2009). Are You in Alliance with a Fashion Brand?
Alliance Attitude in Partner Selection: Controlling Tangibility and Intangibility of
Products
Bennur, S. & Jin, B., (2009). From Apparel Product Attributes to Brand Loyalty: A
Proposed Framework Using Kano’s Theory
Byun, S. & Sternquist, B., (2009). Determinants of In-Store Hoarding and Their
Impact on Hedonic Shopping Values and Repatronage Intention: Innovators
versus Non-Innovators
Chang, H., Eckman, M., & Yan, R., (2009). Impulse Buying Behavior of Apparel:
Application of the S-O-R Model and the Moderating Effect of Hedonic Motivation
Chattaraman, V., Kwon, W., Gilbert, J., & Johnson, O., (2009). Older Consumers, the
Internet,and Online Shopping: A Look at Gender Cohorts
Cho, E. & Fiore, A., (2009). Scale Development of the Lovemark Experience for
Fashion Brands
Cho, H., (2009). Online Purchasing Experience of Customized Products and
Intention of WOM
Cho, S. & Chen-Yu, J., (2009). Effects of Experiences and Brand/Self Image
Congruity on Perceived Risk and Purchase Intention in Apparel Online Shopping
Context
Chuanlan, L. & Forsythe, S., (2009). Examining Post-adoption Online Purchasing
Intensity and Channel Stickiness
Cluver, B. & Burns, L., (2009). Consumer Clothing Inventory Management
Davis, L., (2009). Utilitarian vs. Hedonic Shopping: Exploring Northwest Chinese
Consumers’ Shopping Motivations
Davis, L., (2009). Where to Shop? Exploring Chinese Consumers’ Store Choice