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MERCHANDISING, MARKETING
Anderson, J. L., Fairhurst, A., Jolly, L. (2006). Customer Relationship Management in Retail
Atkins, K. G., Kim, Y. K., Lee, M. Y. (2006). Virtual Communities as an information source
Beckenhauer, J. I. L. (2006). Retail Laboratory Field Experiences
Burgess, B. (2006). Dealing with Difficult Customers
Burnett, S. E., Kim, M. (2006). Impulse Trigger Cues Available on Apparel Retailer Web Sites
Burns, L. D., Cheng, Y. C. (2006). DeterminantsCounterfeitProducts
Ha, Y., Lennon, S. J. (2006). Online Visual Merchandising (VMD) Cues and Emotions
Object Description
| Title | ITAA Proceedings 2006 Merchandising and Marketing |
| Papers | Customer Relationship Management in Retail; Virtual Communities as an information source; Retail Laboratory Field Experiences; Dealing with Difficult Customers; Impulse Trigger Cues Available on Apparel Retailer Web Sites; Determinants Counterfeit Products; Online Visual Merchandising (VMD) Cues and Emotions |
| Authors |
Anderson Atkins Beckenhauer Burgess Burnett Burns Cheng Fairhurst Jolly Kim Lee Kim |
| Corporate Author | International Textile and Apparel Association |
| Date | 2006 |
| Type [DCMIType] | text |
| Type [IMT] | |
| Collection | International Textile and Apparel Association Records, 1944-[ongoing]; http://www.lib.iastate.edu/spcl/manuscripts/MS342.pdf |
| Location | Iowa State University Library Special Collections: http://www.lib.iastate.edu/spcl/index.html ; International Textile and Apparel Association: http://www.itaaonline.org/ |
| Call Number | MS 0342 |
| Format-Extent | PDF from Word doc; 26 pp. |
| Identifier | 0342-ITAA-Proceedings.2006.Merchandising_and_Marketing |
| Rights | U.S. and international copyright laws protect this digital image. Commercial use or distribution of the image is not permitted without prior permission of the copyright holder. For permission to use this content, please contact the International Textile and Apparel Association at info@itaaonline.org or executivedirector@itaaonline.org. |
| Format | |
| File Size | 954117 Bytes |
Description
| Title | Page 1 |
| Transcription | MERCHANDISING, MARKETING Anderson, J. L., Fairhurst, A., Jolly, L. (2006). Customer Relationship Management in Retail Atkins, K. G., Kim, Y. K., Lee, M. Y. (2006). Virtual Communities as an information source Beckenhauer, J. I. L. (2006). Retail Laboratory Field Experiences Burgess, B. (2006). Dealing with Difficult Customers Burnett, S. E., Kim, M. (2006). Impulse Trigger Cues Available on Apparel Retailer Web Sites Burns, L. D., Cheng, Y. C. (2006). DeterminantsCounterfeitProducts Ha, Y., Lennon, S. J. (2006). Online Visual Merchandising (VMD) Cues and Emotions |