ITAA Proceedings 2007 Merchandising and Marketing

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© 2007, International Textile and Apparel Association, Inc. ALL RIGHTS RESERVED
ITAA Proceedings, #64 – www.itaaonline.org
2007 Proceedings Los Angeles, California
2007 ITAA Proceedings #64
Annual Meeting, Los Angeles, California
Merchandising and Marketing Track
Blood, J.A. (2007). Seam Class Comprehension Activity in a Fashion Merchandising Ready to
Wear Analysis Course: Use of the Discovery Learning Method
Brown, V.S., & Kincade, D.H. (2007). Assortment Planning Among Bridal Retail Buyers
Crutsinger, C., Kim, H., & Knight, D. (2007). Employee Perceptions of Retail Work
Experiences: Examining Gender Differences
Halepete, J., & Seshadri Iyer, K.V. (2007). An Investigation of the Retailing Environment in
India
Hwang, E.J., & Norton, M.J.T. (2007). Relationship between Market Orientation Strategy and
Organicity of Organizational Structure in South Korean Apparel Retail Stores
Hwang, C.S., Hyun, P.J., & Hee, K. (2007). The Use of Clothing Store Displays Relative to
Impulse Purchasing, Purchasing Items, and Consumer’s Gender and Age
Hyllegard, K.H., Ogle, J.P., & Yan, R-N. (2007). The Impact of Advertising Message Strategy-
Fair Labor vs. Sex Appeal- upon Gen Y Consumers’ Intent to Patronize an Apparel Retailer
Josiam, B.M., Crutsinger, C., Reynolds, J.S., & Dotter, T-V. (2007). GEN Y Work Attitudes:
Understanding the Career Development of Merchandising Students
Jo, S., & Lee, S-H. (2007). A Comparative Analysis on Advertising Effects of Cosmetics
Advertisement: Appeal, Media, and Brand types
Kang, M., & Johnson, K.P. (2007). Apparel Returns: Influence of Attitudes toward Product
Returns, Attitudes toward Retail Businesses, and Ethical Viewpoints
Kang, M., Lee, J., & Johnson, K.P. (2007). Customer Loyalty in Retail Environments
Kang, E., & Lee, K-H. (2007). The Other Side of the Multi-Channel Retail Distribution Strategy
Kim, S-H., & Kincade, D. H. (2007). A Longitudinal Examination of the Combined Retaile
Evolution Model: Application to South Korea and China